Privacy and Policy

Effective Date: 28/10/2025

1. Introduction & Scope

Welcome to Visit Morocco Now! We’re committed to protecting your privacy and ensuring you feel confident when sharing your personal information with us.

This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit or use our website at www.visit-morocco-now.com (the “Website”). By using our Website, you agree to the practices described in this policy.

Whether you’re browsing travel inspiration, booking accommodations, or signing up for our newsletter, we want you to understand exactly how your information is handled.

2. Information We Collect

To provide you with the best travel experience, we collect different types of information:

Information You Provide Directly

When you interact with our Website, you may voluntarily share:

  • Contact Information: Name, email address, phone number, mailing address
  • Account Details: Username, password, profile preferences
  • Payment Information: Credit card details, billing address (processed securely through our payment partners)
  • Booking Details: Travel dates, destination preferences, special requests, traveler information
  • Communications: Messages you send us, survey responses, reviews, and feedback
  • Marketing Preferences: Newsletter subscriptions and communication choices

Information Collected Automatically

When you visit our Website, we automatically gather certain technical information:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages viewed, time spent on pages, links clicked, search queries
  • Location Data: Approximate geographic location based on IP address (with your permission, we may collect precise location from mobile devices)
  • Cookies & Similar Technologies: See Section 4 below for details

3. How We Use Your Information

We use your personal information for the following purposes:

To Provide Our Services

  • Process and confirm your travel bookings
  • Send booking confirmations, itineraries, and travel documents
  • Facilitate communication with hotels, tour operators, and other travel partners

To Personalize Your Experience

  • Recommend destinations and activities based on your interests
  • Remember your preferences and search history
  • Display relevant content and offers

To Process Payments

  • Complete transactions securely
  • Prevent fraud and ensure payment security
  • Issue refunds when applicable

To Communicate With You

  • Respond to your questions and support requests
  • Send important updates about your bookings or account
  • Share newsletters, promotional offers, and travel tips (with your consent)

To Improve Our Website

  • Analyze how visitors use our site
  • Test new features and optimize user experience
  • Conduct research and develop better services

To Meet Legal Requirements

  • Comply with applicable laws and regulations
  • Respond to legal requests and prevent fraud
  • Protect our rights and the safety of our users

4. Cookies & Tracking Technologies

Our Website uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site.

Types of Cookies We Use

Necessary Cookies These cookies are essential for the Website to function properly. They enable core features like security, navigation, and access to secure areas. The Website cannot operate properly without these cookies.

Performance Cookies These cookies collect information about how visitors use our Website, such as which pages are most popular and if users encounter error messages. This helps us improve how our Website works.

Functionality Cookies These cookies allow the Website to remember your choices (like language preference or region) and provide enhanced, personalized features.

Advertising Cookies These cookies are used to deliver relevant advertisements and track advertising campaign effectiveness. They may be set by our advertising partners and used to build a profile of your interests.

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

  • Browser Settings: Most browsers allow you to refuse or accept cookies. Check your browser’s help menu for instructions.
  • Cookie Consent Tool: When you first visit our Website, you can choose which types of cookies to accept through our cookie banner.
  • Opt-Out Links: You can opt out of interest-based advertising by visiting www.aboutads.info/choices or www.youronlinechoices.eu.

Please note that blocking certain cookies may impact your experience and limit some Website functionality.

5. Third-Party Sharing

We work with trusted partners to deliver our services and may share your information in the following circumstances:

Travel Service Providers

We share necessary booking information (name, contact details, travel dates) with:

  • Hotels, resorts, and accommodations
  • Airlines and transportation companies
  • Tour operators and activity providers
  • Travel insurance companies

Payment Processors

We use secure third-party payment processors to handle transactions. They receive payment information necessary to complete your purchase.

Analytics & Performance Partners

We work with analytics services (such as Google Analytics) to understand how visitors use our Website and improve our services. These partners may collect data through cookies and similar technologies.

Advertising & Marketing Partners

We partner with advertising networks and social media platforms (such as Facebook, Google Ads) to show you relevant travel offers. These partners may use cookies to track your activity across different websites.

Business Transfers

If Visit Morocco Now is involved in a merger, acquisition, or sale of assets, your personal information may be transferred to the new owner.

Legal Requirements

We may disclose your information when required by law, to respond to legal processes, to protect our rights, or to ensure the safety of our users and others.

6. User Rights & Choices

We believe you should have control over your personal information. Depending on your location, you may have the following rights:

Right to Access Request a copy of the personal data we hold about you.

Right to Correction Ask us to correct inaccurate or incomplete information.

Right to Deletion Request that we delete your personal data (subject to certain legal exceptions).

Right to Restrict Processing Ask us to limit how we use your information.

Right to Data Portability Receive your data in a structured, commonly used format and transfer it to another service.

Right to Object Object to certain processing activities, particularly for marketing purposes.

Right to Opt-Out of Marketing Unsubscribe from promotional emails at any time by clicking the “unsubscribe” link in our emails or adjusting your account preferences.

Right to Withdraw Consent If we process your data based on consent, you can withdraw that consent at any time.

How to Exercise Your Rights

To exercise any of these rights or if you have questions about your personal data, please contact us at:

Email: info@morocco-now.com

We’ll respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing certain requests.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Booking Records: We retain booking information for 7 years to comply with legal and tax obligations.

Account Information: We keep your account data while your account is active and for a reasonable period afterward in case you wish to return.

Newsletter Subscriptions: We retain email addresses until you unsubscribe.

Analytics Data: We typically retain anonymized analytics data for 26 months.

Payment Information: We do not store full payment card details; these are handled securely by our payment processors according to their retention policies.

When we no longer need your data, we securely delete or anonymize it.

8. Security Measures

Protecting your personal information is a top priority. We implement industry-standard security measures to safeguard your data:

Technical Safeguards

  • HTTPS encryption for all data transmitted through our Website
  • Secure encryption of sensitive data at rest
  • Regular security testing and vulnerability assessments
  • Firewalls and intrusion detection systems

Organizational Safeguards

  • Strict access controls—only authorized personnel can access personal data
  • Employee training on data protection and privacy practices
  • Regular audits of our security practices
  • Data processing agreements with all third-party partners

While we strive to protect your information, no system is completely secure. We encourage you to use strong passwords and keep your account credentials confidential.

9. International Transfers

Visit Morocco Now operates globally, and your information may be transferred to and processed in countries outside your own. These countries may have different data protection laws than your country of residence.

When we transfer your data internationally, we ensure appropriate safeguards are in place:

  • Standard Contractual Clauses: We use EU-approved contract terms with our service providers.
  • Adequacy Decisions: We transfer data to countries recognized as providing adequate protection by relevant authorities.
  • Your Consent: In some cases, we may ask for your explicit consent for international transfers.

By using our Website, you acknowledge and consent to these international transfers.

10. Children’s Privacy

Visit Morocco Now is not directed to children under the age of 16, and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@morocco-now.com, and we will promptly delete such information from our records.

When booking travel for minors, we expect the booking to be made by a parent or legal guardian who provides consent on behalf of the child.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make significant changes, we’ll notify you by:

  • Posting the updated policy on this page with a new Effective Date
  • Sending an email notification to registered users (for material changes)
  • Displaying a prominent notice on our Website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Website after any changes indicates your acceptance of the updated policy.

12. Contact Information

We’re here to help with any questions or concerns about your privacy and personal data.

Email: info@morocco-now.com

Website: www.visit-morocco-now.com

For privacy-related inquiries, please include “Privacy Inquiry” in your email subject line, and we’ll get back to you as soon as possible.

If you’re located in the European Union and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

Thank you for trusting Visit Morocco Now with your travel plans. We’re committed to protecting your privacy while helping you discover the beauty of Morocco!